If you are reading this article, you probably already have a blog for your business or are interested in having one developed for it. I can tell you from personal experience that having a blog has been good for my business. I can’t over emphasis the impact a blog may have on your business, too.
Establishing Expertise
Consumers prefer to deal with a business that they have confidence in. Once your business has established a blog it becomes the ultimate online newsletter. It has world wide reach, but also touches your client base on the local level.
Writing competent articles about your industry and aiming those articles at your target audience is a terrific way to demonstrate not only your knowledge, but your interest in passing this knowledge on to your customers.
In the world of higher education and professional fields, those most respected in their individual fields of expertise always write about their knowledge. Why should your business or industry be any different?
Establishing Trust
There has always been a consumer interest in shopping on Main Street. Although suburban sprawl has forced the large and impersonal shopping center onto all of us, most people still feel comfortable establishing a relationship with an individual business – a business that actually has a face and a personality associated with it.
Your blog can help establish this relationship. Don’t underestimate how important establishing a realtionship with your customers is. Although most customers no longer have the luxury of physically “visiting” your business on Main Street, they can still achieve this same level of comfort by stopping by and reading your most recent blog articles. Everybody wins once this relationship has been established.
Join the Ranks of the Big Boys
Did you ever wonder that Microsoft has a blog? So does CNN. Ditto for ABC News and the other major broadcasting news networks. The major daily papers, including The New York Times, also have an assortment of blogs. The list goes on and on. You get the picture. If these giants have recognized the impact a blog can have on their business, how come you haven’t come on board with your business?
Search Engines Love blogs
Truth be told, the search engines don’t even know what a blog is. What the search engines do love is fresh content. Your blog, updated regularly, provides the fresh content that the search engines are looking for.
Your business needs a web presence. Everybody knows that. Why not imrpove your rankings in the search engines by providing fresh content on a regular basis. Isn’t that worth the time it takes to write an article each week?
Like Nike Says, Just Do It
Isn’t it time your business had a blog? Contact me today and let’s get the process started. Your business can begin to reap the benefits of a business blog and now’s the time to get started!
