WordPress is a Flexible CMS
WordPress started out as a content management system (CMS) designed to drive personal blogs. Over time, as the versatility and reliability of WordPress was recognized, web developers continued to implement the WordPress platform to manage many different types of websites. In fact, companies such as CNN, Best Buy, and Sony have all used WordPress at one time or another to power websites they control. WordPress continues to be a versatile software package that has many uses in many settings.
WordPress Separates Design from Content
WordPress is a database driven content management system. As such, the content of your website (text, photos, videos, etc) are stored in a database for retrieval when needed. This data is kept completely separate from your website’s design, which is contained within an individual theme that presents the look and feel of your website. Both the content and design are kept separate from the actual WordPress functionality that drives your website. Because these features are not intermingled, redesigning or updating your website is quite simple if you use WordPress
Search Engines Love WordPress
The developers of WordPress use high quality code that meets the standards required by major search engines like Google. As a result, websites powered by WordPress are seen as friendly by the search engines, which results in your website being indexed and ranked properly.
Flexibility is Key
WordPress is an open source software platform. An advantage of open source software is that you are not tied to a proprietary piece of software to drive your website. You are also not tied to a particular person, developer or company to maintain or update your site. This leaves you in complete control of your website.
Updates, Upgrades & Feature Enhancements
The WordPress developers and the WordPress community work together to update and optimize the code daily. In fact, developers across the world contribute to continuing improvements of WordPress. Being the most popular content management system on the Internet means that WordPress is loaded with features and upgrades that you can put to use on your website. In fact, whatever your needs, somebody in the WordPress community has probably already thought about the problem and developed a plugin to do just what you want!
