The trend in current web design leans toward clean, simple user interfaces. Three dimensional graphics and Web 2.0 icons are long gone. Is this a good trend or a bad trend?
The typical visitor to your website wants to find information and they want to find it quickly. Rarely do they have the time or interest to spend time navigating their way around your website. A simple navigation structure and a clean user interface are the two main features that can lead your site visitors to that information.
Search Engine Benefits
Another benefit of a clean navigation structure is that Google – and other search engine indexing services – typically reward websites that have navigation structure that is easy for their automated scripts to follow. Websites with clean interfaces are generally not bogged down with heavy graphics. The end result is that the sites load faster, which is another feature that Google rewards with higher page rankings.
Simple Equals Classy
Most people think that clean and simple websites look classier, too. The proper use of white space and content presentation means that your site not only looks good, but also directs your visitors eye toward the content that you want to emphasis. Without the proper use of spacing and white space, your site will be cluttered and your visitor will be distracted.
Simple Sites Present Better on Mobile Devices
We all know that handheld and mobile devices account for a large percentage of internet traffic. Your site needs to be custom designed to render properly on these smaller screens. A website that has a fresh, uncluttered look can be better adjusted for small screen display. The final product, when viewed on small screens, will be more in keeping with the overall look and feel of your full website. Consistency of appearance is a good thing.
Contact me today to discuss your website needs. Just remember that I’m likely to suggest a simple and sleek look for your new website!