Choosing the proper words for your blog’s hyperlinks is an art form. When you give it some thought, you realize that there are many different ways to write the text for the link. One of the mistakes that many new bloggers make is to use link phrases like Click Here. The most highly regarded web standards organization, World Wide Web Consortium, makes the following recommendations to consider when developing your link text:
- Provides some information when read out of context
- Explains what the link offers
- Doesn’t talk about mechanics
- Is not a verb phrase
To read more about properly forming your link phrases, visit the World Wide Web Consortium (W3C) website.
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